3 Elements That Create A Memorable Story

Storytelling helps us to communicate what's happening in the world around us. The people we meet, the places we go, the experiences that we encounter. Each of these things unfolds into a new story that we haven't told before. 

The same idea applies to the businesses we create. Building a brand from scratch is an exciting endeavor. Although, it never fails to be a challenging one either. The world is bursting at the seams with stories. We're all working tirelessly towards the same end goal in mind - to have our stories be heard. 

Getting our story out there is only the beginning. Finding a way to project it out with a giant megaphone so all can hear takes time (and a whole lot of patience). But first, we must focus on getting our story out there in a memorable way. Here are 3 elements to consider: 

Educate

Utilize the resources that you have. Chances are if you've already started a business, you have developed the knowledge and skill sets to educate people on what it is that you do. However, don't just focus on the things you already know, be open to sharing what you learn in the process and what kind of mistakes you make along the way. People want to feel like they're learning alongside with you and that your interests lie in their future success.

Inspire

Tell a story that makes people feel something. When we make people feel an emotion that connects personally to them and the experiences they've had, it creates a sense of relatability. People are drawn to the things that they can relate to because it allows them to take the value they've received and channel it back into their own lives.


Entertain

Don't take things too seriously. We all know there is a certain level of professionalism that we must adhere to when running a business but that doesn't mean we can't have fun too. Take people on the ride with you - talk about exciting things that are happening, humor them on things that normally seem mundane, and invite them to be a part of the cool things you're doing. 


In the grand scheme of things, people want to feel like they belong to something. Tell the kind of story that people will remember because it made them feel like they are a part of it too.