This Is What You're Missing In Your Hiring Process

Academic qualifications on a resume are secondary. Unless of course, if you're looking to hire a heart surgeon or an astronaut to carry out a space mission, then there are certain academic criteria that are necessary.

But what happens when we have the ability to choose someone based on something other than their academic qualifications, what becomes our primary qualification?

People will always make themselves sound better on paper. It's how we are taught to sell ourselves for the job we want. However, often times there is one qualification that will beat out the rest that most people don't think about putting on their resume.


This is where the role of the interviewer comes into play. The candidate you've chosen might have checked the boxes on the majority of things you're looking for but now you have an opportunity to test their curiosity.

When you bring them into the room for a job interview, pay attention to their communication skills and how they interact in the real world.

This is where you can find out what really drives them. This is where you can find out if they are willing to stand on the edge of new ideas with you.  This is where you will find out if they are more determined to learn than succeed. This is where you can see if they have it in themselves to care more.

Don't hire someone that will do the job right.

Hire someone that's curious enough to find a way to look at the job differently.

They are the people worth investing every penny in.

The Secret Ingredient In Every Story

The secret ingredient to every good story is suspense. 

It's a feeling that pushes the listener to the edge of their seat, waiting eagerly, for what's about to happen next. We experience this every single time we watch a movie. The degree in which we feel suspense varies depending on the genre, but there is always a moment of anticipation we hold on to, even if we aren't aware of it. 

If we take a look at the current state of the human attention span, it seems a bit surprising that we still have the capacity to sit still and direct all of our attention to a screen for two hours. Mind you, the movie theatre gives us no other choice but to put our phones away so that we can fully immerse ourselves in the storyline playing out in front of us. 

It's during this experience that our minds begin to absorb the narrative, triggering an emotional response in the mental and physical body, that we become completely unaware of the process that goes into crafting a powerful storyline told through film. 

I recently read the book Creativity Inc by Ed Catmull. In the book, Catmull takes the reader inside the walls of Pixar Animation Studios and shares a glimpse into the practices and principles that have made Pixar an incubator where stories come to life. Catmull talks about this special kind of meeting called The Braintrust where every single person involved in the production of a movie sits around a table and dissects the storyline until it is a masterpiece worthy enough for the eyes of the viewer. 

Just think about that for a minute. The greatest minds of the animation world sit around a table and expense all of their creative energy into crafting a story made for you. 

Could you imagine if we put that much brain power into storytelling for our own business? Pixar knows that if there aren't people to watch a movie then there is no reason to make one. It's the same for any other business, if there aren't people willing to invest in the things we create, then what's the purpose of creating? 

Too often, we get caught up in telling our story from behind a megaphone, shouting out into the world to let people know that we're here and what we do matters. This doesn't work. We have to shift our perspective, get into the minds of our audience, and tell a story where they are the protagonist. 

Think about your favorite movie. What about the storyline resonates with you? What emotions does it evoke? Where do you see yourself within it? Why have you watched it over and over again? 

Put some thought into how you can translate that experience into your business and ask yourself the question, "How can I make my audience feel like they are starring in their own movie?" Keep asking yourself this question repeatedly until you come with an answer that will transform the way you connect with the people you serve. 

This is the first step towards creating suspense. 

As you begin to create a storyline that makes your audience feel like they are a part of it, pay attention to how they respond. If you do it right, you'll be able to see that feeling of anticipation reveal itself, and the people you serve will be waiting on the edge of their seats for you to tell them what happens next. 


Thoughts: 5-Star Reviews

Think about the kind of words you want to hear from someone when they rave about your product, service, or brand. 

More often than not, we strive for a 5-star rating that comes along with a generic review like, "I visited Sally's Ice Cream Shop last week and had a great experience. They had plenty of flavors to choose from and the staff was very friendly." 

A good review that shares a positive experience.

It's what we all want in terms of building a reputation that keeps people coming through the door but does it speak loudly enough to what it is we actually set out to create? There are endless options for people to get ice cream somewhere else. What's stopping them from just going to their neighborhood supermarket and picking up a giant tub of Ben & Jerry's? 

Imagine if you received a 5-star review that went something like this, "I visit Sally's Ice Cream Shop last week because I heard that they do something special for every single customer that orders the Kindness Cone. I had to go there to see if for myself. Upon ordering the cone, I was given a slip of paper with instructions for doing a random act of kindness. I rarely go out of my way to do things for strangers but this inspired me to be kind more often. Thank you for giving me a reason to love your ice cream even more." 

Notice how the second experience was much more powerful than the first? We all have the ability to do things differently than the rest. We just have to care enough to go the extra mile even if it's just for an ice cream cone.